Embrace The Online Marketing Era, Or Die http://www.nessbasch ...

LATEST INTERNET MARKETING NEWS?Embrace The Online Marketing Era , Or Die http://www.nessbasch.com?

During your recent visit to the once favorite Borders bookstore down town to browse, someone may be saying this, ?I still can?t believe this is store is closing. This store is on the National Register overseas because that historic building used to be a bank. Can you even imagine? I still can?t even believe that Borders has filed for bankruptcy. I guess they just couldn?t keep up in in this internet age.?

With online shopping, and the advent of e-readers, and promises by retailers to deliver any book, anytime, anywhere, with cheaper pricing, consumers are abandoning the traditional brick and mortar bookstores, like Borders, similar to what they did with music stores a decade ago.

This made us pause to think. As small business owners, we must also be constantly changing or we will be left behind just like Borders. This is a lesson that we don?t want to learn the hard way. We must always be aware of the current and hottest market trends in the market so that we stay on top.

Seattle-based Amazon started as an online bookstore in 1995 selling hardcover and paperback books. Today, as the largest online retailer in the US, Amazon has added apparel, furniture, cosmetics electronics and more to its company. Its products are offered in dozens of categories, but people still think that Amazon only sells books. Amazon continues to stay on top because they continue to add new services.

Many lessons can be learned from Amazon through leveraging its power to grow our business:

Lesson 1: Diversify Your Products

An Online E- Commerce Store numerous ways to sell the same product. For instance, if you have a report, you can list the report as a physical product, in digital form as an eBook or even record it and offer it as an audio book. By changing the format, you can sell your products to millions of buyers in one click since digital shops stores credit card information in a user?s account.

It?s really easy for the buyer to add a product to his shopping cart.

In 2007 when Amazon announced the revolutionary wireless reading device, Kindle, and began selling books in the Kindle format, I bet Amazon never imagined that customers would be purchasing more Kindle books today then all printed books ? hardcover and paperback ? combined. With more than 950,000 eBooks, newspapers, magazines and blogs listed, buyers are flying to Amazon?s Kindle Store to purchase products that can be read on Kindle e-readers, iPad, iPhone, iPod touch, PC, Mac, Blackberry and Android-based devices. Digital books are definitely here to stay!

Through Digital Publishing, it is easy to self-publish an eBook in minutes by converting and uploading it from a variety of preferred formats. You must own all the publishing rights to any content you upload for sale in the Worldwide Web E- Store. Digital Publishing pays you a royalty for each title you sell.

Another benefit to listing one or more of your products with online is that the listing of your products will also rank higher in the search engines based upon the key words in the name of your product. E- Commerce leads in its page rank and credibility with Google and other search engines, so your product page will get ranked quickly and often times will be ranked higher than your own web site!

By ranking in the top searches in Google and other search engines, your product will be exposed to more people. This means more potential sales. So, strategically placing key phrases in your product title helps you get ranked higher for those key words in Google and the other search engines.

By listing your products in an e-commerce, it can stores in a number of different formats, you are ahead of the game!

Lesson 2: Fulfillment of Products: Dependable & Quick

Did you know that E- Commerce Enabled Websites also allows merchants to access its world-class fulfillment capabilities to have a digital portal fulfilling orders for you? This is a great reliable and quick resource to consider for your product orders. Online Shopping Carts enable sites also allows you to store inventory in their fulfillment center, if you don?t want to store it yourself. ?An E-commerce Website will then later fulfill the product order for you.

Online stores take care of it all when a customer places an order. Digital packages and mails the products to your customer. You then can combine your product with other shopping cart items which enables the customer to receive your Super Saver Shipping rates. Online shopping function can ?also provide customer service and returns support so you don?t have mess with anything. This is an invaluable resource allowing small businesses to increase their sales through leveraging today?s digital era of fulfillment infrastructure.

Lesson 3: Online Web Presence: Your Business Face To The World

Ness & Basch Holdings has a company, Ness & Basch Digital Marketing, that provides users with a fast way to create and maintain a web store. You can create an online business through its customer-service oriented process to launch and market your products across numerous channels in the global market.

And, one of the cool features is that Ness & Basch has built-in optimization for search engines. This optimization feeds your items to search and comparison engines to allow buyers to quickly and easily find your products. This is an excellent tool for small business owners to leverage on the e-commerce presence throughout the web. You also don?t have to wait to get started selling your products. No upfront costs exist as to hardware and software, since Ness & Basch?s web store technology is hosted in the cloud.

In conclusion, as a small business, you can capture big business benefits with Ness & Basch Digital Marketing and its services. Are you ready reach millions of buyers by simply re-packaging your products and selling them in different channels? For additional details on how to market and sell your product in different channels, then simply click below.

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