While some cyberlockers use ads, they mostly make money by encouraging people to buy premium accounts. They do that by making the free download process cumbersome, asking users to poke around to find the download button, and then sometimes forcing them to wait for a minute or more before they can punch another button and download the file. (That's, um, what I've heard, in any case.) All the while, the sites push ads for their premium services, which allow faster, easier, simultaneous downloads. (4shared, for example, charges $6 or $7 bucks a month for premium service, which it says lets you download 100 gigabytes of data per month.)
Source: http://feeds.slate.com/click.phdo?i=63ef3fb24ef6fbffbd4237b81683cf89
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